August 11, 1999
Councilmember profile by Carolanne Sudderth
McKeown Aims for 2020 Vision
Kevin McKeown bundles the ream of paper that is this weeks Santa
Monica City Council packet into his backpack, and pedals down
the bike path toward a quiet beachfront cafe to study the issues.
McKeown was elected to Santa Monica City Council last November,
running on the Santa Monicans for Renters Rights (SMRR) ticket.
His victory shifted the balance of power, giving a clear majority
to SMRR, but hes not the newest Council member; Asha Greenbergs
sudden resignation followed by a special election last April gave
that distinction to Richard Bloom, also a SMRR member.
With just over six months behind him and a four-year term ahead
of him, McKeown has that shiny new curiosity that indicates a
neophyte. Hes anxious to learn, working hard and enjoying the
experience immensely.
What he didnt expect, he said, was "many times more work than
I could ever have imagined." This hasnt dampened either his energy
or his enthusiasm for the job. He loves it. "It exercises my intellect,
engages my heart and expresses my spirit."
But theres a hint of conflict there, too. In almost the same
breath, McKeown said, "Im trying not to get too caught up in
the job."
"Ive gone through a transition in choosing to be out front. I
was always the guy behind the scenes. Im basically a shy introspective
guy."
McKeown tosses a leg over his bicycle, and the bike path becomes
the yellow brick road back to his childhood. "I get to be with
me-as-a-kid. I remember that life is fun." He carries a photo
of in his wallet to remind him of who the "real Kevin is."
The "real Kevin" is a laughing six-year-old in a parochial school
uniform. (Check it out at (http://www.mckeown.net. Double click
on "Who is Kevin?") He lived near New York City. His "good Irish
Catholic parents" sent him to parochial school and later to Jesuit
priest seminary.
When he was 12, his father died. He and his mother and sister
moved to Connecticut and he went to a public high school where
he was pushed ahead and graduated two years early.
"I was really young emotionally," he says a little sheepishly
and so he spent two years at a prep school before heading off
to Yale.
"It was a weird world for a poor Irish kid," he laughed. "Everybody
elses father owned a corporation."

It was at Yale that Kevin discovered radio. "I was a science kind
of guy," majoring in astronomy and physics. His interest in the
latter drew him to the campus radio station where it was agreed
that he could push the buttons and play with the equipment, if
he did time on the air, too.
"And that became my first career." In 1976, after a two-year stint
at a San Diego radio station, he moved north to Santa Monica and
a job as KROQs general manager. In the late 70s, when FM radio
was becoming a business, KROQ was the last of the so-called progressive
stations. When they moved on to a "rock of the 80s" format, McKeown
moved on, too, into advertising. He was made creative director
of a local agency, and received a Belding award from the Advertising
Club of Los Angeles.
His interest in computers is long-standing. "Ive been using e-mail
every day since 1982 and thats 1982," he said, "before Al Gore
invented the internet." He got involved with Santa Monicas infant
PEN network and became the first chair of the Pen Users Group.
That, he said, was his introduction to "community-on-line" and
"to all those other activists in Santa Monica." PEN got him involved
in community politics and McKeown began to be aware that he could
make a difference.
He marched against the hotel on the beach that had been proposedfor
the 415 PCH site (the old Sand and Sea/Marion Davies estate.)
and for Proposition S, which banned further hotel development
on the beach. A decade later, McKeown saw his fight end happily
when new plans for 415 were presented to the Council. "I was thrilled
to be sitting up on the dais approving a public beach facility
[for the 415 site]. "Thats what I was fighting for 10 years ago."
He went on to join and later become chair of the Wilshire/Montana
Neighborhood Association and helped found the North of Montana
Association (NOMA). City politics became an ever larger part of
his life. He got involved with the SMRR steering committee and
was appointed to the Santa Monica Telecommunications Working Group.
"I recognized the next step was the City Council. I thought about
it, and I went for it."
He senses what he calls a "political sea-change" in the community
as renters and homeowners recognize a common interest in issues
of development, the environment, parks and education. And in the
increasingly congested traffic, which McKeown attributes to an
out-of-balance job-housing ratio. " Our nighttime population is
90,000, our daytime population is 250,000, and on the weekends,
its close to half a million."
"We have all become aware that the community is over-built, and
the ones benefiting are developers and the attorneys who work
for them, not the residents, whether they rent or own."
Another pet concern is a city-sized radio station to beam city
government to Santa Monicans who cant get to the meetings or
dont have cable TV. "We have money set aside in the budget, we
will be on the air as soon as the FCC [gives us the go-ahead.]."
The Federal Communications Commission is currently considering
a revision of its rules to allow licensing of very low-power stations
with a radius of three to five miles. "Just enough to cover Santa
Monica. Only 50% of Santa Monica homes have cable television,
while 90% or more have FM radio," McKeown said.
A few City meetings are broadcast over City TV, a cable channel
run by the City. The Council meeting is available through radio
station KCRW but only between 8 p.m. and midnight, though meetings
often run much longer.
McKeown is anxious to implement his "2020 Vision" program, (sub-titled
"Kids are the Santa Monicans of the Future"). The program sounds
as if it is a product of his own one-working parent family.
"2020 vision would start with infants and provide, year-by-year,
child-care and a nurturing network that would allow kids at every
age to "go out, have an adventure, skin his or her knee, and know
that theyll be taken care of."
"By the year 2020, every kid will have grown up having support
at every phase. I dont think theres anything more important
in the long run than taking care of kids."
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